Bluetooth Advertising & Bluetooth Marketing
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LinuSoft Limited
13 Perrings
Wymondham
Norfolk
NR18 0JR
Tel: 0845 658 3563
Mobile/Text: 07778 383739
Fax: 01603 858583
Bluetooth Mobile Marketing Case Studies
Client – Total Fitness
Venue – Warrington
Dates – 5h May 2007 to 23rd May 2007
Set Up: A demonstration pod was delivered to Total Fitness using the unique Astracomm software interface. The pod was used in conjunction with the Lithium battery and the mains power lead to be used in various locations during the trial period. Each day the pod was used in a different location, these varied from a car park outside a rival gymnasium, to a motorway service station area, to the town shopping centre, to the host gymnasium itself.
Comparison: At the end of the trial the stats were uploaded onto the software calculator and shown to the clients. The results were fantastic and we were able to show day by day usage and uptake in conjunction with the gymnasiums staff, we were then able to calculate the uptake in the offer. Total Fitness spent £4,000 on 90,000 hand distributed paper flyers to run concurrently with our pod trial. The flyers created 2 new memberships as uptake on the promotional membership scheme. Our pod created 5 new memberships as uptake to the same promotion.
Overview: Not only was the Astracasting system environmentally friendly by not sending out 90,000 paper flyers, but we more than doubled the membership uptake over the 3 week period. Unlike the flyers our pod has an indefinite life cycle and can be used over and over again for years to come. It shows daily results so that its usage can be targeted and its effectiveness gauged. The cost comparison is dramatic. If the pod was purchased for £1200 and used for three years against the cost of the flyer exercise each month over the same period, the difference is a massive saving of £143,000.
Result: A resounding win for the new virtual flyer technology and an initial purchase of 6 units from Total Fitness. Joanne Hallam, the group sales and marketing manager, is enthused by this new product and has agreed to roll them out across the whole estate of gymnasiums and has offered to help promote the product to the client base of Total Fitness.
Client – Nexum Leisure
Venue – The Syndicate Nightclub Blackpool
Dates – April 2007
Set Up: A demonstration pod was delivered to The Syndicate using the unique Astracomm software interface. The pod was used in conjunction with the Lithium battery and the mains power lead to be used in various locations during the trail period. The trial was used to evaluate the system, given that paper based flyer advertising has been banned in Blackpool by the local council to reduce litter problems.
Result: Hundreds of customers who received the message showed the promotional messages to the door staff to obtain free entry. The marketing team of The Syndicate enthused over the product and the project has now been passed to the board of Nexum leisure.